Alvin Lustig contributions to book design, magazines, interiors and textiles have had a long-term influence on contemporary design practice. A Denver native Lustig’s family moved to LA when he was just a boy, it was here he met “an enlightened teacher” who introduced him to Modern art, sculpture, and French poster design. He started off as a printer and typographer, and after a few years focused solely on design, designing books for New Directions. In 1944 he moved to NYC top further pursue his career. Here he worked for Look Magazine until 1946. Lustig was a true Modernist designer. He was a kin to the Bauhaus school of thought, that designers should pursue a holistic approach to their work and design every aspect of a project, and applied it to every aspect of his career.