In this lesson we looked at our visual identity. “Visual identity refers to the concrete symbols such as a name, logo, slogan and design scheme that you use to present your company. The visual identity of your brand is a symbolic embodiment of all the information connected to the company, product or services that you offer.”
Our first task was to answer 6 questions about ourselves given by Ricardo in either list form or a mind map.
1.What are your strengths as a visual communicator?
Team player. Good on Photoshop. I’m creative. Can think of ideas quickly. Good time management. Good at presenting my sketchbook. Good at drawing/sketching. Good listener. Work well under pressure. Good at photography.
2.What are your weaknesses as a visual communicator?
Can take a while to start a task. Overthinking. Not showing my development. Anxiety towards failing. Can leave things to last minute. Can take criticism bad. Reluctant to try new things. Not very energetic. Procrastinator. Compare my work to others too much. Easily stressed/overwhelmed.
4.What designers do you love?
Saul Bass. Chip Kidd. Isabel Urbina Pena. Alvin Lustig. David Shrigley. Jonathan Allardyce. Michael Bierut. Klaus Mein Hardt. Stefan Sagmeister. Joseph McDermott.
5.What work do you enjoy doing?
Photoshop work. Sketchbook research. Digital illustrations. Blog work. Typography.
6.What work do you want to do in the future?
Product packaging design. Typography. Learn how to use other adobe applications well such as Illustrator.
After we answered the questions we discussed Logomark and Logotype. Logomark refers to the symbol in a logo and Logotype refers to the text.
We then watched a short video of Sol Sender discussed his involvement In Obama’s president campaign and the decisions made on the logo design for that particular project.
Sol Sender-Obama Logo Design
Our last task of the day was to design a logomark for ourselves based on the answers to the questions that we did in the first task. We had to create 15 drafts and then 1 final design.I began by thinking of the words I had used to describe my strengths as a designer and work on how I could represent those words through an image. Here is my draft sketches and then my final design.
The main strengths I wanted to focus on was creative thinking and being good with Photoshop/ computers. I started of with the puffy cloud like thinking bubbles which represented creative thinking to me, I changed the shapes to the squares with a black border to represent the shape of a computer screen and then the inside to turquoise to show my favourite colour. Now that I have the sketch of my final design I can take my idea into Photoshop and create a more polished final digital Logomark for myself.
I enjoyed this lesson as I have never been asked what my strengths and weaknesses are as a designer and it really got me thinking about that and my own possible visual identity and the importance of it as I think creative practitioners do need a good visual identity. I also have never made a logomark for myself and I enjoyed that process and I like my final outcome and I am excited to get started on my digital version in Photoshop.