Since the branding workshop with Alistair where we had some time to sketch our logo ideas for our studio identity, Angharad asked us to focus on the best three designs out of our sketches to develop further ready to present to her with a three page slide and get some feedback.
After talking to Angharad we agreed that my second logo idea was the strongest so I decided to stick with that route to develop further.
She gave me some great feedback that I needed to work on during the development process–
- Too many colours so won’t work if needed to be printed in black and white
- Too much small detail, if printed small the jigsaw pieces won’t be clear
- Incorporate a jigsaw piece/pieces in a different, simpler way
I started to look at different publishers logos and possible jigsaw pieces shapes to inspire me. After that I had a few ideas and started sketching and working in Photoshop on some new designs.
I tried my designs out in a variety of colours and on different coloured backgrounds to see what would look best.
I wasn’t too keen on this design as I thought I would be so decided to try out another sketch idea I had.
I much preferred this route then the previous and wanted to see if I could improve it further by trying out different typefaces for the ‘I’ that could possible work better.
In the end I preferred my original logo typeface so stuck to that. I decided to change the logo colour to turquoise as its my favourite colour and think its work better than just plain black or a bright primary colour.
My strapline for our studio logo is DESIGN.CREATE.IMPRESS. For the typeface of Impression (our studio name) I stuck to a simple clean san serif called MorningType and for the strapline I picked MorningType light.
Here is all the elements combined making my final Logo for our studio.
Last Friday the whole class presented their individual logo routes including myself. It was interesting to see how different every single persons ideas were, no two logos were even close to being similar. I got some feedback from Alistair, he said he really liked my incorporation of the jigsaw piece but felt that the message behind it was somewhat lost on the way which I agree with. I do like my final outcome as I set out to make a logo that was simple and memorable and I think I did that although I agree it could be improved and that Alistair is right about the message getting lost.