The first workshop of the year with Alistair and we kicked it off with a very helpful presentation on print production, creating a print spec and setting up a file for printing.
Here is what we needed to know…
- Research/conversations with printers and paper companies
- Print spec
- Estimates and dummies
- Delivery of job
- Follow up
- Print run (how many copies)
- Print process (CMYK vs. Spot colours)
- Delivery addresses and date
Estimates and Dummies
- The printers will send you their cost
- If appropriate, you add on a percentage, and send on to your client
- If necessary, ask for dummies to be made
- You might need to revise the spec and get a new estimate
- Include the printer’s estimate number
- Add special notes/important information
- The order defines what you will receive, so check it thoroughly!
- You might want to go on press to see the job being printed
- Often you’ll just get a PDF proof
- Sometimes a digitally printed proof
- Occasionally a ‘wet proof’ printed exactly like the real job
- Be aware of the difference between those!
- Getting proofs delivered to you and the client saves time
Delivery of job
- Do you want the job to go directly to the client…
- Or do you want to see it first? (might mean an extra delivery cost}
- Always check the job has been delivered
- Call the client to make sure they’re happy
- Any problems with the job, note them down for next time!
- If the client is happy, ask for a testimonial
Setting up your file
- 3mm bleed on print is standard
- x:20, not x: 19.987-clean and clear
- File naming conventions: E.g. ‘JL_rraiders_poster_v1.indd
- Use swatches
- Spot colours (eg. pantones)
- CMYK (four colour process) both digital and litho
- RGB (on-screen)
- Print: 300 or 350dpi
- Screen: 72dpi
- Onscreen photographs: .jpg
- Print photographs: .tiff/.psd
- Print logos: .eps/.ai
Sending to print
- Remove unused colours first
- Package your file
- Single page hi-res .pdf
- Include crop marks
- Embed fonts
- Output preview is your friend
During the presentation Alistair showed us a print proof from a book he designed along with the finished product/book.
We also looked at examples of print specs as we need to create our own for the printing of the anthology book.
For the rest of the day Ee, Hannah and I spent time in the library sharing our ideas on how we want the anthology book to look (ways of binding, paper choices etc.) and going through possible layouts.