This weeks thought of the week stemmed from one of the worlds largest agencies–Pentagram. We was given a choice of six individuals who help form Pentagram, this included Natasha Jen, Eddie Opara, Michael Beirut, Naresh Ramchandani, Paula Scher and Jody Hudson Powell. I looked at all of their profiles and decided to focus solely on Naresh Ramchandani.
I picked Naresh Ramchandani because from looking at his profile on the Pentagram website he has a real mix of skills and accomplishments from creating advertising campaigns to making short films and being a columnist in the Guardian. He became the first advertising and communications partner in Pentagram’s 38 year history in 2010 and as I am quite interested in advertising this was another reason for me wanting to find out more about him and his work.
Naresh Ramchandani started out as a copywriter at HHCL in 1990 and won industry recognition with only his second TV spot, the Israelites commercial for Maxell, which won a Grand Prix at Cannes.
He then went on to work for Chiat/Day, which later became St Luke’s, where he created the Chuck Out Your Chintz campaign for IKEA.
A co-founder of Karmarama in 2000, he also worked on the Van Den Puup “elite designer” character for the furniture brand and helped create the now infamous anti-war poster, Make Tea Not War.
I also found his biography on Pentagram quite funny which stuck out to me compared to the others where he includes “Does the Asian thing of getting good O Levels and A Levels“ as a milestone in his life.
In 2007 He co-founded Do The Green Thing a non-profit public service that inspires people worldwide to live a greener life. One of their more recent campaigns that I love is ‘Not Another Make-Up Tutorial‘ where they explored make-ups impact on the environment.
Visit Naresh’s profile on Pentagram here.