Naresh Ramchandani-Pentagram

This weeks thought of the week stemmed from one of the worlds largest agenciesPentagram. We was given a choice of six individuals who help form Pentagram, this included Natasha Jen, Eddie Opara, Michael Beirut, Naresh Ramchandani, Paula Scher and Jody Hudson PowellI looked at all of their profiles and decided to focus solely on Naresh Ramchandani.

I picked Naresh Ramchandani because from looking at his profile on the Pentagram website he has a real mix of skills and accomplishments from creating advertising campaigns to making short films and being a columnist in the Guardian. He became the first advertising and communications partner in Pentagram’s 38 year history in 2010 and as I am quite interested in advertising this was another reason for me wanting to find out more about him and his work.

Naresh Ramchandani started out as a copywriter at HHCL in 1990 and won industry recognition with only his second TV spot, the Israelites commercial for Maxell, which won a Grand Prix at Cannes.

He then went on to work for Chiat/Day, which later became St Luke’s, where he created the Chuck Out Your Chintz campaign for IKEA.

A co-founder of Karmarama in 2000, he also worked on the Van Den Puup “elite designer” character for the furniture brand and helped create the now infamous anti-war poster, Make Tea Not War.

I also found his biography on Pentagram quite funny which stuck out to me compared to the others where he includes “Does the Asian thing of getting good O Levels and A Levels as a milestone in his life.

In 2007 He co-founded Do The Green Thing a non-profit public service that inspires people worldwide to live a greener life. One of their more recent campaigns that I love is ‘Not Another Make-Up Tutorial‘ where they explored make-ups impact on the environment.

Visit Naresh’s profile on Pentagram here.


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